Post by princehira on Oct 29, 2024 10:31:07 GMT
Before the expansion of internet access, consumers had fewer options for making purchases. Sales were mostly made in physical stores , and location was a major limiting factor for both the public and businesses.
However, with the convenience of finding products in any online store in the world , it has become more difficult to win over customers. In this context, advocate marketing has shown great potential for brands, helping to build loyalty and attract new customers .
If you want to know everything about this type of marketing , continue reading and apply the tips to your business!
What is advocate marketing?
Before explaining woocommerce web design service the concept of this type of marketing , let's go back in time a little. Without the resources that the internet provided, the main forms of marketing were through advertisements in newspapers, radio or television and printed advertisements. These types of advertising , although they still exist, had great limitations and resistance from the public.
Then, social networks and the widespread sharing of information on the internet began to emerge . People began to use these platforms to, among other things, demonstrate their satisfaction or dissatisfaction with certain brands.
Tip: 5 tips for generating qualified leads using social media
Companies saw great potential in monitoring public response, evaluating opportunities and optimizing their resources . With the broad reach of the media, digital influencers emerged , recognized by a legion of followers and capable of promoting brands and products quickly and efficiently .
However, despite being a very efficient strategy, these people still have a connection with the brand and, therefore, are unable to convey total credibility to the public in their recommendations and defenses. Soon, advocate marketing emerged .
When a person uses a communication channel to express their opinion about the brand, this recommendation gains credibility, as the user has nothing to gain from it; on the contrary, it puts their reputation at stake.
In this type of marketing, in addition to recommending, consumers can defend the company in a possible discussion.
So, companies saw advocate marketing as a way to promote their solutions based on their customers’ opinions, attracting and retaining consumers .
Tip: The importance of Digital Marketing for the success of a business
How to do advocate marketing?
Creating a successful brand advocacy program takes planning and work . In order for someone to advocate for your company, they need to have a great user experience. Remember, this marketing can’t be sponsored or it loses legitimacy.
Therefore, the focus needs to be on all points of interaction between customers and the brand. Whether on the website, on social media , online chat, phone call, whatever the user's interaction with the company, their expectations must be exceeded.
Want to learn the step-by-step process to start your Advocate Marketing program? Sign up for the Webinar below!
Defender Marketing Webinar
To gain advocates, you need to follow them. So, you need to know your audience, their needs and expectations, well. Invest in personalized service and be engaging.
Also, help your advocates. When a company creates relevant content , builds an optimized website, and is present on social media , advocates have material to support their position. Spread the word and make it easy for people to share information.
Make a Digital Marketing plan for your company . To learn how to get started, click on the banner below!
Digital Marketing for your company! Complete guide on how to plan successful actions using Digital Marketing
How important is this marketing?
As we have stated, the great potential of advocate marketing lies in credibility and the possibility of having advocates in various points and situations.
In a survey conducted by Nielsen, 83% of respondents said they fully trust recommendations from people they know, and 66% said they trust even people they don’t know but communicate with online. This data shows how important it is to obtain these recommendations.
So, as some benefits, advocate marketing can:
attract qualified leads ;
obtain customer feedback to improve products and services;
gain authority for the brand ;
increase brand awareness .
Tip: Discover how to use content marketing to strengthen your brand!
As we saw in our article, advocate marketing represents great potential for companies. By improving the user experience, a brand can gain evangelists, who can attract new consumers, increase company awareness and act as real advocates across a variety of communication channels .
However, with the convenience of finding products in any online store in the world , it has become more difficult to win over customers. In this context, advocate marketing has shown great potential for brands, helping to build loyalty and attract new customers .
If you want to know everything about this type of marketing , continue reading and apply the tips to your business!
What is advocate marketing?
Before explaining woocommerce web design service the concept of this type of marketing , let's go back in time a little. Without the resources that the internet provided, the main forms of marketing were through advertisements in newspapers, radio or television and printed advertisements. These types of advertising , although they still exist, had great limitations and resistance from the public.
Then, social networks and the widespread sharing of information on the internet began to emerge . People began to use these platforms to, among other things, demonstrate their satisfaction or dissatisfaction with certain brands.
Tip: 5 tips for generating qualified leads using social media
Companies saw great potential in monitoring public response, evaluating opportunities and optimizing their resources . With the broad reach of the media, digital influencers emerged , recognized by a legion of followers and capable of promoting brands and products quickly and efficiently .
However, despite being a very efficient strategy, these people still have a connection with the brand and, therefore, are unable to convey total credibility to the public in their recommendations and defenses. Soon, advocate marketing emerged .
When a person uses a communication channel to express their opinion about the brand, this recommendation gains credibility, as the user has nothing to gain from it; on the contrary, it puts their reputation at stake.
In this type of marketing, in addition to recommending, consumers can defend the company in a possible discussion.
So, companies saw advocate marketing as a way to promote their solutions based on their customers’ opinions, attracting and retaining consumers .
Tip: The importance of Digital Marketing for the success of a business
How to do advocate marketing?
Creating a successful brand advocacy program takes planning and work . In order for someone to advocate for your company, they need to have a great user experience. Remember, this marketing can’t be sponsored or it loses legitimacy.
Therefore, the focus needs to be on all points of interaction between customers and the brand. Whether on the website, on social media , online chat, phone call, whatever the user's interaction with the company, their expectations must be exceeded.
Want to learn the step-by-step process to start your Advocate Marketing program? Sign up for the Webinar below!
Defender Marketing Webinar
To gain advocates, you need to follow them. So, you need to know your audience, their needs and expectations, well. Invest in personalized service and be engaging.
Also, help your advocates. When a company creates relevant content , builds an optimized website, and is present on social media , advocates have material to support their position. Spread the word and make it easy for people to share information.
Make a Digital Marketing plan for your company . To learn how to get started, click on the banner below!
Digital Marketing for your company! Complete guide on how to plan successful actions using Digital Marketing
How important is this marketing?
As we have stated, the great potential of advocate marketing lies in credibility and the possibility of having advocates in various points and situations.
In a survey conducted by Nielsen, 83% of respondents said they fully trust recommendations from people they know, and 66% said they trust even people they don’t know but communicate with online. This data shows how important it is to obtain these recommendations.
So, as some benefits, advocate marketing can:
attract qualified leads ;
obtain customer feedback to improve products and services;
gain authority for the brand ;
increase brand awareness .
Tip: Discover how to use content marketing to strengthen your brand!
As we saw in our article, advocate marketing represents great potential for companies. By improving the user experience, a brand can gain evangelists, who can attract new consumers, increase company awareness and act as real advocates across a variety of communication channels .